I kid you not, that’s the name of the coffee shop. Seriously “Simple Local Coffee” – that’s it. I usually try and turn the name of the coffee shop I’m reviewing into some sort of joke, but for this I just marvel at the use of obvious language. Why not start a coffee shop called “Coffee Shop Located in Close Proximity to Other Businesses” or “We Serve Beverages”? I guess, to be fair, Simple Local Coffee has a vastly superior adjective-to-noun ratio in their name. So future rival coffee shop owners take heed: name you place “Complex Multinational Coffee”. Also because I can’t resist: Simple Local Coffee forms the acronym SLC, which looks like the word Slick – we’ll roll with that as our theme for the remainder of this review.